Book Title: Influencing: Skills and Techniques for Business Success
Authors: Fiona Elsa Dent & Mike Brent
It is widely recognized that the old command and control style of management has little relevance. Since managing and leadership are essentially about achieving results through others, the most likely and effective way of doing this is through the ability to influence people. This book is about that ability, about the required skills, attitudes, tactics, and techniques, and about influencing styles and the influencing process. It also puts forward a new model of influencing.
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