Book Title: Managing Business Ethics, 5th edition
Author : Linda K. Trevino and Katherine A. Nelson
Publisher: John Wiley & Sons Inc. © 2011
File size : 19.9 MB
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Jan 30, 2012
Jan 27, 2012
The Legal Environment of Business, A Critical Thinking Approach, 6th edition
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Book Title: The Legal Environment of Business, A Critical Thinking Approach, 6th edition
Author : Nancy K. Kubasek, Bartley A. Brennan and M. Neil Browne
Publisher: Pearson - Prentice Hall © 2012
File size : 8.21 MB
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Jan 26, 2012
FUNDAMENTALS OF PHYSICAL GEOGRAPHY (2nd Edition)
Chapter by chapter
Chapter 1: Introduction to Physical Geography
Chapter 2: Maps, Remote Sensing, and GIS
Chapter 3: The Science of Physical Geography
Chapter 4: Introduction to Systems Theory
Chapter 5: The Universe, Earth, Natural Spheres, and Gaia
Chapter 6: Energy and Matter
Chapter 7: Introduction to the Atmosphere
Chapter 8: Introduction to the Hydrosphere
Chapter 9: Introduction to the Biosphere
Chapter 10: Introduction to the Lithosphere
The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
Mari Smith, “The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web”
Publisher: Wiley | ISBN 10: 1118063066 | 2011 | MOBI | 238 pages | 2.9 MB
People have always done business with people they know, like, and trust. That’s the essence of “relationship marketing.” Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more.
If you’re a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.
Outlines how to become a significant “center of influence” for your customers and prospects
Explains the unspoken rules of online etiquette—and the common “turnoffs” that drive customers and potential partners away
Details the unique cultures of Facebook, Twitter, and other popular online platforms
Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch
Even if you currently have zero presence online, this book will help you see measurable results in a short time.
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
Psychology Press; 1 edition | October 2000 | ISBN-10: 0805817301 | 472 pages | PDF | 6.11 MB
The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.
This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
New Technology-Based Firms in the New Millennium
New Technology-Based Firms in the New Millennium
Emerald Group Publishing Limited; 1 edition | December 29, 2005 | ISBN-10: 0080446191 | 272 pages | PDF | 1.56 MB
This eleventh volume derived from the Annual International High Technology Small Firms (HTSFs) Conference, and the edited book series of which it forms part, is a detailed testimony to the progress of academic research on this specialist, but highly important, area of industrial activity. In particular, research from this series is intended to provide a basis for new “evidence-based” government policy, although governments in many developed economies have often been seduced by “fads”, in circumstances where policy solutions are crudely adopted without convincing evidence of their efficacy. None the less, it is most important for academics, although they may be occasionally ignored, to continue to pursue independent research of the type contained within this series in order to provide research-based policy options, and commentary on the quality of the current policy environment for HTSFs in different national contexts. As in the case of previous volumes in this series, the current collection of papers inform many issues important to policy as governments seek to promote HTSF formation and growth. In this volume individual papers are grouped into three main sections; these are “Theory”, “Strategy” and “Clustering and Spin Off Firms”. Regarding Theory, all five papers grouped under this heading are concerned, either with high technology entrepreneurship in general, or academic high technology small firm entrepreneurship in particular, with four of the five papers strongly focussed on academic entrepreneurial examples. The Strategy section is again comprised of five papers, which broadly explore how diverse business ideas are operationalised in terms of strategy.
Encyclopedia of Food Science and Technology, 4 Volume Set ” by Frederick J. Francis
“Encyclopedia of Food Science and Technology, 4 Volume Set ” by Frederick J. Francis
W_y-In*science | 2816 pages | English | 1999 | ISBN: 0471192856 | DJVU | 45,1 MB
Now in a thoroughly-updated and expanded second edition, Wiley Encyclopedia of Food Science and Technology covers fundamental concepts and practical requirements in food science, as well as cutting-edge technological and industry information. The encyclopedia features A-to-Z coverage of all aspects of food science, including: the properties, analysis, and processing of foods; genetic engineering of new food products; and nutrition. In addition, nontechnical information is included, such as descriptions of selected scientific institutions, and research and development in government agencies. Like the first edition, this Second Edition will become the standard reference for food scientists, bioengineers, and biotechnologists.
Services Marketing and Management
Audrey Gilmore, “Services Marketing and Management”
S.ge P–tions | 2003 | ISBN: 0761941584 | 336 pages | PDF | 2,1 MB
Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services.
Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery.
Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing.
This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.
Fundamentals of Financial Management, 12th Edition
Eugene F. Brigham, Joel F. Houston, “Fundamentals of Financial Management, 12th Edition”
South-Western College Pub | 2009-02-06 | ISBN: 0324597703 | 752 pages | PDF | 47,9 MB
Count on the renowned author team that’s First in Finance to deliver a unique balance of clear concepts, contemporary theory, and practical applications that ensures a thorough understanding of today’s corporate finance and financial management. Brigham/Houston’s FUNDAMENTALS OF FINANCIAL MANAGEMENT, 12E presents a solid, focused foundation in financial basics punctuated with timely actual examples, end-of-chapter applications, and Integrated Cases that make it easier to understand the how and why of corporate budgeting, financing, and working capital decision making. The book’s presentation of Time Value of Money (TVM) is repositioned so readers can immediately begin using the concepts after learning them. THOMSON ONE-BUSINESS SCHOOL EDITION accompanies this edition, offering the same financial online database used by professionals on Wall Street every day. FUNDAMENTALS OF FINANCIAL MANAGEMENT, 12E also offers APLIA FOR FINANCE, the leading homework solution tool in educational publishing today. Trust the strengths in Brigham/Houston’s market-leading FUNDAMENTALS OF FINANCIAL MANAGEMENT, 12E for the First in Finance time and time again.
Strategic Management Theory: An Integrated Approach, 9th Edition
Charles W. L. Hill, Gareth R. Jones, “Strategic Management Theory: An Integrated Approach, 9th Edition”
South-Western College Pub | 2009-10-14 | ISBN: 053875107X | 524 pages | PDF | 7,6 MB
This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases. Based on real-world practices and current thinking in the field, the Ninth Edition of Strategic Management features an increased emphasis on the changing global economy and its role in strategic management. The high-quality case study program contains 30 cases covering small, medium, and large companies of varying backgrounds. All cases are available in the main student text or the core case text.
Project Management: A Managerial Approach, 7th Edition
Jack R. Meredith, Samuel J. Mantel Jr., “Project Management: A Managerial Approach, 7th Edition”
Wiley | 2008-12-09 | ISBN: 0470226218 | 608 pages | PDF | 6,7 MB
The use of project management to accomplish the goals of society’s varied organizations continues to grow. Insight into human behavior, knowledge of organizational issues, and skill with quantitative methods are all necessary for successful project management.
Meredith and Mantel have drawn from personal experiences in the workplace to develop a text that teaches the reader how to build upon skills necessary for selecting, initiating, operating, and controlling all types of projects.
Suitable for students and professionals alike, Project Management 7e equips the reader with the tools essential for effective project management.
Time Management
John Hoover, “Time Management”
Publisher: Harper Paperbacks | ISBN: 0061145637 | 2007 | EPUB | 160 pages | 324 KB
There are only twenty-four hours in a day, but you can make them count. Time Management, a comprehensive and essential resource for any manager on the run, shows you how. Learn to: / Set and prioritize goals, objectives and tasks / Create an effective schedule / Avoid distractions and interruptions / Respect other people’s time / Build a time-conscious organization The Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world’s most influential business minds, they feature practical strategies and tips to help you get ahead.
Improving Your Project Management Skills by Larry Richman
AMA COM | English | 2011 | ISBN: 0814417280 | 224 pages | PDF | 2,8 MB
Each year, thousands of project managers, certified Project Management Professionals (PMPs(r)), and other project-focused professionals enroll in the American Management Association’s project management seminars. Individuals and companies recognize the value of these courses: up-to-date, repeatable project initiatives they can implement throughout their departments and organizations to improve processes, streamline productivity, and drastically reduce costs.
Based on one of the most popular of these renowned seminars, Improving Your Project Management Skills is both a practical reference for beginners and a handy refresher for seasoned professionals. The book covers all the major areas taught in the AMA seminar of the same name: defining project scope, planning and budgeting, scheduling, implementation, project closure, and more.
A powerful learning tool and workplace reference based on a bestselling course, Improving Your Project Management Skills lets project professionals bring the power of the seminar back to their own project environments.
Construction Accounting & Financial Management
Construction Accounting & Financial Management
Prentice Hall; 2 edition | July 20, 2008 | ISBN-10: 0135017114 | 600 pages | PDF | 3.09 MB
This book takes general business accounting and financial principles as well as engineering economics and adapts them to the unique characteristics of the construction industry. It provides all of the key financial management principles needed by construction managers under one cover, addressing how they are applied in the construction industry and how they interact. This book teaches students how to account for the company’s financial resources, how to manage the costs and profits of a construction company, how to manage the company’s cash flows, how to evaluate different sources of funding a company’s cash needs, and how to quantitatively analyze financial decisions.
Financial Accounting: Tools for Business Decision Making, 5th Edition
Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso, “Financial Accounting: Tools for Business Decision Making, 5th Edition”
Wiley | 2008-10-24 | ISBN: 0470239808 | 848 pages | PDF | 42,7 MB
Financial Accounting, 5th Edition provides students with an understanding of fundamental concepts necessary to use accounting effectively. Starting with a “macro” view of accounting information, the authors present real financial statements. They establish how a financial statement communicates the financing, investing, and operating activities of a business to users of accounting information. Kimmel, Weygandt and Kieso motivate students by grounding the discussion in the real world, showing them the relevance of the topics covered to their future.
“Intermediate Accounting, 14th Edition”
Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield, “Intermediate Accounting, 14th Edition”
Wiley | 2011-03-15 | ISBN: 0470587237 | 1640 pages | PDF | 112 MB
The bestselling book on intermediate accounting, Kieso is an excellent reference for practicing accountants and an invaluable resource for anyone entering the field. They’ll learn how to leverage everyday accounting programs like Excel, GLS, and other computerized accounting software giving them a strong background in the tools needed in the accounting profession. Intermediate Accounting 14th Edition is the market leader in providing the tools needed to understand what GAAP is and how it is applied in practice. Through many editions, this textbook has continued to reflect the constant changes taking place in the GAAP environment. This edition continues this tradition, which has become even more significant as the financial reporting environment is exploding with major change. There are three areas of major importance that are now incorporated extensively into the text: New way of looking at GAAP, Convergence of U.S. GAAP and IFRS, and Fair Value Movement. The core of Kieso’s value statement continues to be authoritativeness and preparation for the profession (CPA exam).
Relevant Facts about International Financial Reporting Standards (IFRS)
-International standards are referred to as International Financial Reporting Standards (IFRS), developed by the International Accounting Standards Board (IASB). Recent events in the global capital markets have underscored the importance of financial disclosure and transparency not only in the United States but in markets around the world. As a result, many are examining which accounting and financial disclosure rules should be followed.
-U.S. standards, referred to as generally accepted accounting principles (GAAP), are developed by the Financial Accounting Standards Board (FASB). The fact that there are differences between what is in this textbook (which is based on U.S. standards) and IFRS should not be surprising because the FASB and the IASB have responded to different user needs. In some countries, the primary users of financial statements are private investors; in others, the primary users are tax authorities or central government planners. It appears that the United States and the international standard-setting environment are primarily driven by meeting the needs of investors and creditors.
-The internal control standards applicable to Sarbanes-Oxley (SOX) apply only to large public companies listed on U.S. exchanges. There is a continuing debate as to whether non-U.S. companies should have to comply with this extra layer of regulation. Debate about international companies (non-U.S.) adopting SOX-type standards centers on whether the benefits exceed the costs. The concern is that the higher costs of SOX compliance are making the U.S. securities markets less competitive.
-This textbook mentioned a number of ethics violations, such as WorldCom, AIG, and Lehman Brothers. These problems have also occurred internationally, for example, at Satyam Computer Services (India), Parmalat (Italy), and Royal Ahold (the Netherlands.)
-IFRS tends to be simpler in its accounting and disclosure requirements; some people say more “principles-based.” GAAP is more detailed; some people say more “rules-based.” This difference in approach has resulted in a debate about the merits of “principles-based” versus “rules-based” standards.
-The SEC allows foreign companies that trade shares in U.S. markets to file their IFRS financial statements with reconciliation to GAAP.
Survey of Accounting, 2 edition
Survey of Accounting, 2 edition by Thomas Edmonds, Philip Olds, Frances McNair, Bor-Yi Tsay
M..gH/Irw.n | 2009 | ISBN: 0073379557 | 688 pages | PDF | 25 MB
Survey of Accounting, 2e is designed to cover both financial and managerial accounting in a single 16-week course, presenting the material in a style easy for non-accounting majors to grasp. It incorporates the same pedagogical innovations that have made Edmonds’ financial and managerial titles such fast-growing successes in the marketplace, including his unique Horizontal Financial Statements Model and a multiple accounting cycle approach that demonstrates the impact of related events over a series of accounting cycles.
Management Accounting for Decision Makers
Management Accounting for Decision Makers
Pe rson Ac ademic | 2009 | ISBN: 0273723626 | PDF | 560 pages | 4,6 MB/img]
Designed to help you study,Management Accounting for Decision Makers is praised for its clear, accessible and uncluttered style. It provides a comprehensive introduction to the main principles of management accounting, with a strong practical emphasis and avoiding excessive technical detail. It has a clear and unequivocal focus on how accounting information can be used to improve the quality of decision making by managers, providing the perfect grounding for the decision makers of the future.
Managerial Accounting for Managers
Description:
Managerial Accounting for Managers by Eric Noreen, Peter Brewer, Peter C. Brewer, Ray H Garrison
MG – H| English | 2010 | ISBN: 0073527130 | 657 pages | PDF | 14 MB
MG – H| English | 2010 | ISBN: 0073527130 | 657 pages | PDF | 14 MB
Managerial Accounting for Managers, 2nd Edition by Noreen/Brewer/Garrison is based on the market-leading text, Managerial Accounting, by Garrison, Noreen and Brewer. The Noreen book was created to serve customers who do not wish to teach the financial accounting-oriented content that is included in the Garrison book. Of our three books (the Brewer book, the Garrison book, and the Noreen book), the Noreen book is the most pure management accounting textbook. The other two books have greater amounts of financial accounting content.
Managerial Accounting for Managers, 2nd Edition is geared towards professors who love Garrison’s market-leading managerial accounting content, but have been bothered by the debits and credits included in the book. It includes the same coverage of managerial accounting topics such as Relevant Costs for Decision Making, Capital Budgeting Decisions, and Segment Reporting and Decentralization without the journal entries. The job-order costing chapter has been extensively rewritten to remove all journal entries. Furthermore, the chapters dealing with process costing, the statement of cash flows, and financial statement analysis have been dropped to enable professors to focus their attention on the bedrocks of managerial accounting—planning, control, and decision making.
Managerial Accounting 2010 Edition
Book Description:
John Wild, Ken Shaw, "Managerial Accounting 2010 Edition" ]
McGr aw-H ill | 2009 | ISBN: 0073379581 | 616 pages | PDF | 46,4 MB
Wild’s Managerial Accounting presents the managerial accounting course content using a corporate approach. It features the same student-friendly writing style and learning tools that have enjoyed consistent success with students and instructors using other texts in the Wild series. Also consistent with this series is Managerial Accounting’s focus on the “Three C’s”: • Clear presentation of accounting concepts, • Concise coverage to help students focus on important material, and • Cutting edge technology to engage students and improve their chances for success. The author provides a balance of small and large business examples, integration of new computerized learning tools, superior end-of-chapter materials, and highly engaging pedagogical learning structures. Technology tools such as Connect Accounting provide students with further advantages as they learn and apply key accounting concepts and methods.
43 Awesome finance eBooks you must have
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Regarding
Shahin
List of Best Economics Books
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My Collection of great Marketing books
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Marketing in the 21st Century by Timothy J. Wilkinson and Andrew R. Thomas
Product Details
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Media: Hardcover Book, 264 pages
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Publisher: Praeger Publishers
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ISBN-10: 0275992764
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ISBN-13: 9780275992767
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Series: Praeger Perspectives
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Language: English
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Categories: General Marketing
Managerial Dillema by John Storey and Graeme Salaman
Book Description
ISBN-10: 1405160276 | ISBN-13: 978-1405160278 | Publication Date: August 4, 2009 | Edition: 1
In the midst of the most severe recession for 80 years there is little need to argue that organizations are beset by dilemmas and paradoxes. Confidence in prevailing business models and in the underlying assumptions underpinning business decisions over many decades has now been shaken. But it is not enough to rail against arrogance and greed. Within their own (flawed) assumptions bankers and corporate leaders were acting rationally. A major reason for the failure to anticipate and warn is that observers of organizations usually tend to view organizations in terms similar to those employed by the people who run them: as rational, sensible and objective, whereas, in fact, they are usually confused and confusing, paradoxical and contradictory entities. Paradox is at the heart of how organizations work (or don’t work) yet the phenomenon has been strangely unstudied.
JohnShow International Marketing by Sak Onkvisit and John J. Shaw, 4th Edition
Book Description
ISBN-10: 0132724510 | ISBN-13: 978-0132724517 | Publication Date: December 19, 1996 | Edition: 3
This excellent book offers a good balance between theory and practice while providing solid theoretical and conceptual foundations to the discipline of international marketing. The approach is analytical rather than merely descriptive, with an emphasis on the management perspective. International Marketing: Analysis and Strategypresents broad and deep coverage of international business topics. There are two chapters for each of the 4 Ps of marketing. There are also in depth discussions of topics such as marketing barriers, foreign exchange, physical distribution, documentation, bribery, counterfeiting, intellectual property, gray marketing, dumping, political risks, services, free-trade zones, countertrade, and more. The book employs a rigorous approach that cites real-world examples from U.S. government and international publications, as well as industry-specific publications in addition to leading business magazines and newspapers. It covers the latest theoretical developments, empirical findings, and management practices. This integrated approach enables readers to keep up with the latest research and practice. The third edition of International Marketing: Analysis and Strategy has been revised to include the latest scholarly and management practices, several new cases and advertisements, and the latest available statistics. In addition, the book employs” boxes" for the first time to highlight different areas of discussion: "cultural dimension," "it's the law," and "marketing strategy." A valuable reference book for any professional whose business is involved with international marketing.
Implementing Word of Mouth Marketing by Idil M. Cakim
Book Description
Publication Date: January 7, 2010
Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives
Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts.
- Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products
Marketing Management 12th edition by Philip Kotler, Kevin Lane Keller
Book Description
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. The very first edition of Marketing Management, published in 1967, introduced the concept that companies must be customer-and-market driven. But there was little mention of what have now become fundamental topics such as segmentation, targeting, and positioning. Concepts such as brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, and integrated marketing communications were not even part of the marketing vocabulary then. Firms now sell goods and services through a variety of direct and indirect channels. Mass advertising is not nearly as effective as it was. Companies are exploring new forms of communication, such as experiential, entertainment, and viral marketing. Customers are increasingly telling companies what types of product or services they want and when, where, and how they want to buy them.
Marketing Management 13th edition by Philip Kotler, Kevin Lane Keller
Revision Strategy for the Thirteenth Edition
As marketing techniques and organization have changed, so has this text. The thirteenth edition is designed not only to preserve the strengths of previous editions, but also to introduce new material and organization to further enhance learning. We retained the key theme of holistic marketing, and the recognition that "everything matters" with marketing and that a broad, integrated perspective is often necessary. This theme is not developed so deeply, however, that it would restrict or inhibit an instructor's flexibility and teaching approach. To provide flexibility in the classroom, we also retained the new modular structure and eight parts corresponding to the eight key marketing management tasks.
Jan 25, 2012
Corporate Finance
Slides / PPT Files
Book Title : Corporate Finance
Author(s) : Eugene F. Brigham, Michael C. Ehrhardt
Publisher : South Western / Cengage / Thomson Learning - 2003
Contents : 17 Chapters
Hosted on MediaFire
Quote of the Day:
No one can be free who does not work for the freedom of others.
--Anonymous
Solution Manual : Principles of Corporate Finance, 7th edition
Solution Manual
Book Title : Principles of Corporate Finance, 7th edition
Author(s) : Richard A. Brealey, Stewart C. Myers
Publisher : McGraw-Hill © 2003
Book Details:
Fundamentals of Corporate Finance is written with one strongly held principle: that corporate finance should be developed and taught in terms of a few integrated, powerful ideas. As such, there are three basic themes that are the central focus of the book: 1) An emphasis on intuition; underlying ideas are discussed in general terms and then by way of examples that illustrate in more concrete terms how a financial manager might proceed in a given situation. 2) A unified valuation approach; net present value (NPV) is treated as the basic concept underlying corporate finance. Every subject covered is firmly rooted in valuation, and care is taken to explain how particular decisions have valuation effects. 3) A managerial focus; the authors emphasize the role of the financial manager as decision maker, and they stress the need for managerial input and judgment. The Alternate Edition contains four extra chapters: Risk Management; Option Valuation; Mergers and Acquisitions; Leasing.
File size : 950 KB
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